The journey from idea to product
Ceretai was founded in early 2018 with the idea of building an automated tool for detecting norms and stereotypes in popular culture. We wanted to enable consumers to choose movies or books based on their values and to create awareness around how people who don’t fit the norm – such as women, people of color and homosexuals – are actually portrayed in the culture we consume.
Since then, we have developed the first version of our software tool for gender speaking time analysis and have tested it with players in both the film and news media industries. During spring 2019 we have participated in the Next Media Accelerator in Hamburg and have had the opportunity to do projects together with Germany’s biggest news show Tagesschau and the Nordic video streaming service Plejmo. We have been featured in Forbes and attended the Cannes Film Festival, and along the way we both lost a machine learning developer and won a new backend developer.
Currently the team is three people strong, two software developers and one business developer. We are looking forward to expanding our team and continuing to build on what will become the standard for diversity and equality evaluation of media. And we love dogs!
CEO & co-founder
“I want the unconscious biases we are constantly exposed to and affected by – in the business world, in our media consumption, and in our culture – to become conscious. I want it to be general knowledge, so that everyone can make informed decision.”
CTO & co-founder
“I know that changes take time, and in order to dare to make a change – you want proof. The data we are producing is proof that diversity leads to greater success in almost all areas. Nothing could be more fulfilling than to work for a sustainable future for our next generation of consumers. To do good by data.”
Be a pioneer in the data driven media transformation together with a great team.